Project “Valorisation of the historical and cultural heritage through the development and promotion of the Carpathian Cultural Route”

Project “Valorisation of the historical and cultural heritage through the development and promotion of the Carpathian Cultural Route” is implemented by the NGO “Association of Economic Development of Ivano-Frankivsk (AEDIF)” in the partnership with Development Centre for Small and Medium Sized Enterprises Maramures (Romania) and Ivano-Frankivsk National Technical University of Oil and Gas (Ukraine) in the framework of the Hungary-Slovakia-Romania-Ukraine ENI CBC Programme 2014-2020 (https://huskroua-cbc.eu/).

Overall objective of the Project is support to valorisation of the cultural and historical heritage in the Carpathian Euroregion through the development and promotion of the Carpathian Cultural Route as integrated cultural heritage tourism product within the cross-border regions of Romania and Ukraine.

Specific objectives:

1. To create an integrated cultural heritage tourism product “Carpathian Cultural Route” that connect places of historical and cultural heritage with other attractions and services.

2. To improve the skills and knowledge of cultural tourism representatives through the training programme.

3. To promote an integrated cultural heritage tourism product “Carpathian Cultural Route” in the regional and international markets through the development of promotional materials, joint online information sources and mobile application.

Project duration: 27 months.

Locations of the Project: Ukraine (Ivano-Frankivsk Region, Zakarpattia Region), Romania (Maramures County).

Target groups: historical and cultural objects, tourism companies and tourism-related service providers, the government and local self-government institutions, scientists, relevant civil society institutions.

Results:

Quantitative results: 1 Steering Committee; 4 meetings of Steering Committee; 2 project expert groups; 2 conferences (85 participants); 8 expert group meetings; 2 round tables sessions (66 participants); 1 analytic research (Ukrainian, Romanian, integrated); 1 sociological survey (Ukrainian, Romanian, integrated); 1 database; 1integrated cultural heritage tourism product "Carpathian Cultural Route"; 20 digital tourist information points and 56 tourist information stands; 1 network (51 members); 4 training modules and 1 workshop (88 participants); 1 study tour (18 participants); 1 trilingual catalogue;  1 trilingual promotional brochure; 1 trilingual map, 1 website; 1mobile application.

Qualitative results: promotion of historical and cultural heritage along with tourism functions; establishment of active cross-border cooperation between Ukrainian and Romanian institutions for development and promotion of integrated cultural heritage tourism product “Carpathian Cultural Route”; support the preservation and promotion of local historical and cultural heritage at the interregional and international levels; creating a favorable environment for further implementation of joint Ukrainian-Romanian projects, programs and activities; increased level of involvement of historical and cultural objects in the cultural route; increase of the awareness, competence, knowledge, skills and experience of the cultural route development among representatives of historical and cultural objects, tourism companies, SMEs, local government, NGOs; improving access to information and use of modern means of disseminating cultural tourism information; establishment of the active cross-border cooperation between different target groups on both sides of the border; increase of attractiveness and positive image of the Carpathians as a region with joint tourism destination; increase in the number of tourists and visitors.

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